Having a recognisable, high-quality brand identity draws prospective customers to your business. It is the first thing that clients or customers notice. Evoking an immediate emotional reaction. However, creating a great brand identity is only the beginning. Therefore the next step is to effectively communicate your brand message to the target audience through marketing collateral.
Certainly any point of contact you have with potential customers is an opportunity to promote your brand. While marketing collateral is designed to communicate your brand message to your, whether that’s in-print or digital format.