Email Marketing

Email marketing is still one of the most powerful digital marketing channels that can generate quality leads. Despite the rapid advancement with technology, email marketing remains to be one of the most effective components of a successful digital marketing strategy.

At Genius Marketing we ensure your content is carefully crafted in order to be valued by your target audience. Our team of email marketers use the channel to attract, engage, nurture and convert high quality leads for our clients.

The benefits of using email marketing:

Build customer loyalty

Inform your customers of offers and promotions

Turn leads into sales

Remarket to your previous customers

Promote your brand in the most cost-effective way

Achieve the best marketing ROI

How can Genius Marketing help you create an email marketing strategy?

The Genius Marketing team have extensive experience in creating successful email marketing strategies for a diverse set of brands. We are happy to manage all aspects of your email marketing. Firstly, understanding your email marketing goals is the first step in developing a successful strategy. This will guide the content of your campaigns and decide on what to include.

Then we help you choose an email marketing platform, if your CRM doesn’t already have one in place. MailChimp, Mailify and Active Campaign are some examples of recommended platforms we have experience with.

Next, we build your email list, either from scratch or by consolidating your existing contacts or a mix of both.  This is followed by a segmentation process based on key demographic data and other behavioural information. This may include geography, age, gender and past purchases for example.

Here’s a look at what our Genius Marketing email marketing team can do for your small business:

Software integration with existing CRM

Email marketing platform - selection, installation and set-up

Create a new email list or consolidate existing contacts

Segment the subscriber list to deliver targeted information

Utilise customer data to create personalised messages

Reduce the cost of customer acquisition, increasing your return on marketing investment.

Create email content that achieves higher open and click through rates

Ensure you are compliant with GDPR

At Genius Marketing we are happy to help you manage all aspects of your email marketing. We will put our years of experience, knowledge and skills to work and ensure your business gets the best results from every email marketing campaign. Get in touch with us today if you are interested in learning more.

For more information, please do get in touch.