The benefits of using email marketing:
How can Genius Marketing help you create an email marketing strategy?
The Genius Marketing team have extensive experience in creating successful email marketing strategies for a diverse set of brands. We are happy to manage all aspects of your email marketing. Firstly, understanding your email marketing goals is the first step in developing a successful strategy. This will guide the content of your campaigns and decide on what to include.
Then we help you choose an email marketing platform, if your CRM doesn’t already have one in place. MailChimp, Mailify and Active Campaign are some examples of recommended platforms we have experience with.
Next, we build your email list, either from scratch or by consolidating your existing contacts or a mix of both. This is followed by a segmentation process based on key demographic data and other behavioural information. This may include geography, age, gender and past purchases for example.
Here’s a look at what our Genius Marketing email marketing team can do for your small business: