Did you know that the median return on investment (ROI) for direct mail was 29% in 2018?
There is no disputing the fact that the rapid advancement of digital technologies has presented a transformational opportunity for marketers. However, while the digital environment offers new channels and increased interactivity, the online advertising space is now saturated.
This has, in turn, has created an opportunity for the return of direct mail. In fact, the effectiveness of it has been enhanced by the growth of digital technologies.