Digital Advertising

Digital Advertising can help you scale your existing content and boost sales. Are you are looking for a digital advertising agency in Berkshire? One who has proven experience in boosting online revenue and increasing digital ROI for clients?  Then Genius Marketing could be what you are looking for.

The key to success in digital advertising is knowing your customer. We can help you determine where your customers are, observe how they behave online and craft your digital ad campaigns to fit your marketing strategy.

What digital advertising models are there?

Most digital advertising models fall into one of the following categories:

1. PPC (Pay Per Click)- the advertiser is charged when someone clicks on their online ad.

2. CPA (Cost Per Action)- the advertiser is charged when someone clicks and completes a transaction on a website or landing page.

3. CPM (Cost Per Mille)- the advertiser pays for impressions, or one thousand views or clicks or an advertisement.

Genius Digital Advertising Campaign

Firstly, we map out the customer journey. This is the path online consumers follow to become customers. It is the crucial first step before creating an effective digital advertising campaign.

 

Once we understand more about the customer journey, we use buyer personas to create ad creative and copy that appeals to the target audience. Every image, visual and piece of copy must align with your brand identity. We create visually appealing digital advertisements that are persuasive and get results.

 

Furthermore, every campaign is monitored daily to ensure the audience settings are correct. We also split test creative and copy regularly to determine what works best. And we analyse results to adjust the digital ad campaign as needed throughout. Once we have figured out what’s best for your audience, we can scale your online advertising campaign to drive better results.

How can Genius Marketing can help you?

Genius Marketing digital advertising specialists and branding agency based in Berkshire and London can create and manage your digital advertising campaigns. These include:

Search Ads

Search advertising is the technique of displaying ads in search-engine results whenever a user searches for the services or products offered by the advertiser.

In addition to paid search advertising, there is search engine optimisation (SEO). Search advertising works better when it used together with SEO to maximise audience reach.

 

Paid search ads are an effective way to drive targeted traffic to your website, landing page or third party ecommerce platform where you sell. And Google search ads are the most effective, given 82% of UK and Irish search results are found on Google.

 

Display Ads

Display ads appear on websites as the reader browses through the internet. They can be along the top of web pages, called banner ads. Or alternatively may be larger text formats you see as you scroll through a web page or to the side. They can be text only or include visuals, animations, images or videos.

 

Social Ads

Social media advertisements are digital ads that are served to users on social media platforms. These include social networks such as Facebook, Instagram, Snapchat,  Twitter and LinkedIn. Social media advertising can be a cost effective way to increase conversions with a lower cost of acquisition.

For more information, please do get in touch.