Brand guidelines at Genius Marketing
Developing a successful, memorable brand begins with creating brand guidelines. This document for internal use contains vital information about a brand’s aesthetics. For example how it looks, feels and sounds. Furthermore, brand guidelines ensure brand consistency across all your marketing collateral.
Your guide will capture what makes your brand unique. It is a concise document that can also include the company’s mission statement, legal restrictions and copyright usage as well as detailed buyer personas and audience targeting. Also, it states what brand offers to customers and how you want the brand to be perceived.
Our Genius Marketing team in Dublin and London create professional brand guideline documents for clients of all sizes. A document that will certainly be useful for designers, marketers, web developers and product managers.