C5 have an impressive pedigree in the legal conference space, but a legacy of lawyer event producers had resulted in very dry, templated copywriting that sold the events far short of their actual value. We were engaged to deliver a bespoke training day that would unlock the creative flair of the 4 different customer facing teams and allow them to engage jaded audiences and effectively communicate the value proposition of their events.
“Emma is that rare blend of trainer that is able to impart theory in a fun and highly practical way, engaging the team in hands on exercises highly relevant to their work life. I’ve seen immense benefit from the session she ran with the team – their takeaways in terms of value propositions and web copy have certainly resulted in an increase in revenue. Money well spent and I wouldn’t hesitate to recommend her.”