Life In Full Colour

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Advertising
About This Project

Epsilon’s sleek black and white brand worked perfectly in its native territories, but when it set its sights on opening a new office in India, they needed a different approach to appeal to the local talent pool. We took the brand’s secondary palette and applied it to the exciting and dynamic image of thrown powder paint, reminiscent of the Holi festival. The campaign managed to retain the brand’s original character, whilst showing they understood the local market.