Humble Beginnings



Marketing Strategy
Campaign Concept
Campaign Creative
Digital Marketing
Direct Marketing

Advertising, Marketing
About This Project

VV Flavours are an established manufacturer of quality e-liquids. They had a neat idea for a new range of flavours, featuring the UK’s favourite desserts, called Humble Pie. They brought us in because they felt the range had serious potential and they needed a strong launch campaign to realise it. We took the title and ran with it, creating a cheeky identity and campaign idea that would resonate with wholesale and consumer buyers alike.