Create An Identity, Define A Niche



Brand research
Brand strategy
Brand identity
Identity validation research
Brand guidelines
Brand roll out

About This Project

Offering far more than the average gym but coming in far below the eye watering health club price bracket, our client knew their 5 fitness clubs were different. They looked to us to create an identity that cemented that positioning and gave them a platform to own the niche.

We discovered a combination of three brand pillars that complimented who they were at the time and gave them room to grow, then we set about crafting a clean, friendly, modern identity that would enable them to take those values out to the world and own their niche for years to come.