Identity validation research
Brand roll out
Offering far more than the average gym but coming in far below the eye watering health club price bracket, our client knew their 5 fitness clubs were different. They looked to us to create an identity that cemented that positioning and gave them a platform to own the niche.
We discovered a combination of three brand pillars that complimented who they were at the time and gave them room to grow, then we set about crafting a clean, friendly, modern identity that would enable them to take those values out to the world and own their niche for years to come.