Marketing

Deciding which decisions to validate with formal market research or data can be a tough job for marketers. And a lot of that comes down to personality type. Analytical, logical types will tend to err on the side of caution and require solid data for...

I often find myself referring to mid sized enterprises as the awkward teenagers of the business world. This isn’t due to the fact that they’re often just entering their actual teens in terms of years in business, although many are, but more due to some...

In digital marketing and in fact in marketing generally, there are loads of opportunities to use stories to increase your brand recall  or to sell your product or service. Short form copy tends towards the traditional "lead with a benefit" style of writing. And don't...