Branding

One of the challenges faced by a lot of brands, particularly mid sized brands competing in crowded spaces, is how to formulate a message that allows them to be clearly recognised and identified as standing for something specific in their market. It is very easy...

Now, you might think that an agency that does a lot of branding and rebranding would be a staunch advocate of medium sized enterprises rebranding every 3 minutes. After all, it's more work for us right? Technically true, but businesses that are addicted to rebranding...