Branding

Over 200 senior marketers told us their opinions on brand. The shared what was being done in their organisations to develop and market brands right now. We paired these results with a bit of commentary and a (hopefully) useful action plan to help you build...

We often get asked "when you should do a rebrand?" and the answer is different for different organisations, but in this article we're going to try and give you some general guidelines that will help you make the decision. The Rebrand Trigger So a rebrand should always...

In this article, we're going to have a little look at how to create a really strong brand from scratch. This might be if you were, for instance, starting a new business or starting a new business unit, launching a new product, somewhere where you've...

What Is A Brand? People often come to us confused about what a brand actually is. Or perhaps they think they know, but they don't actually know because they have only focused on the logo or the colour palette or some kind of visual element of...

A strategy. Simply wanting a nicer looking logo isn’t going to serve your organisation compared with the cost of executing it. Any rebrand should include a distinct shift in identity or positioning designed to secure you more business, engage your staff more deeply and...

One of the biggest challenges many of our clients face is that they're just too clever for their own good. And we mean that in a nice way. They come up with these brilliant offerings that feature the latest service innovations, technologies etc. and then...

In digital marketing and in fact in marketing generally, there are loads of opportunities to use stories to increase your brand recall  or to sell your product or service. Short form copy tends towards the traditional "lead with a benefit" style of writing. And don't...