Author: geniusadmin

As we kick off a brand new year, the temptation may be to outline a whole bunch of new initiatives; you may wish to try a dazzling array of new techniques and plan to test all the different channels and ideas that you never got...

So, last Friday I was saw this little gem of a tag line/sponsorship/event match up appear in my Facebook feed: I'd had one too many glasses of wine to do anything other than find it amusing and pop it into my list of entertaining ads I'd...

Now, you might think that an agency that does a lot of branding and rebranding would be a staunch advocate of medium sized enterprises rebranding every 3 minutes. After all, it's more work for us right? Technically true, but businesses that are addicted to rebranding...