ARTICLES
Articles on marketing, advertising and branding for SMEs and small businesses.
marketing, advertising, branding
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ARTICLES

Should medium sized businesses use traditional media? This is a really common question from our clients, most of whom are mid sized enterprises with £1-50 million turnover. Here we explore why your business might choose to use it and look at the thorny issue of......

Marketing budgets are a tricky area for any business, but particularly for a mid sized firm that has a unique position of not being as resource constrained as the majority of SME businesses, but not yet at the size and scale of large enterprises where......

A challenge for many mid sized businesses is how they effectively differentiate themselves from the rest of their marketplace. And by effectively, we mean in a way that means more customers will choose them over the others in their space. Not that they’re the only......

The World Before Email Subject Lines In 1971, the American computer programmer Ray Tomlinson sent the first email. Sent from one computer to another in the same room, the message consisted of a string of unconnected letters; in Tomlinson’s own words, “something like QWERTYUIOP.” From......

Video’s Dominance in Social Media Video on social media grabs an audience’s attention more than any other form of content. And it’s easy to see why. Studies have shown the average attention span for adults on social media is eight seconds. And the message within......

Can direct mail be the secret to the success of your next campaign and boost your marketing return on investment? There is no disputing the fact that the rapid advancement of digital technologies has presented a transformational opportunity for marketers. The growing popularity of digital......