FREE THINKING
Articles on marketing, advertising and branding for SMEs and small businesses.
marketing, advertising, branding
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FREE THINKING

One of the most common questions we get asked by our own prospective customers is “how can you help us increase our marketing ROI?” This prompted us to thinking, are there general principles and bits of advice we could share that would help people to......

This is a short post but an important one, inspired by various meetings that have taken place over the last few weeks. It’s about marketing and sales spend in mid-sized businesses. Quality, quality, quality Time and time again we see people choosing quantity over quality.......

Deciding which decisions to validate with formal market research or data can be a tough job for marketers. And a lot of that comes down to personality type. Analytical, logical types will tend to err on the side of caution and require solid data for......

There are a whole host of reasons why your brand marketing might not be producing the results you’re looking for. But you’re short on time, so let’s just take a look at the top 3. Your Brand Yields To Commercial Imperatives You’ve probably experienced this......

I often find myself referring to mid sized enterprises as the awkward teenagers of the business world. This isn’t due to the fact that they’re often just entering their actual teens in terms of years in business, although many are, but more due to some......

In digital marketing and in fact in marketing generally, there are loads of opportunities to use stories to increase your brand recall  or to sell your product or service. Short form copy tends towards the traditional “lead with a benefit” style of writing. And don’t......

One of the challenges faced by a lot of brands, particularly mid sized brands competing in crowded spaces, is how to formulate a message that allows them to be clearly recognised and identified as standing for something specific in their market. It is very easy......

Should medium sized businesses use traditional media? This is a really common question from our clients, most of whom are mid sized enterprises with £1-50 million turnover. Here we explore why your business might choose to use it and look at the thorny issue of......