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Articles on marketing, advertising and branding for SMEs and small businesses.
marketing, advertising, branding
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Marketers are generally great at measuring the overall returns of their campaigns. The more digital natives climb the ranks to head up their function, the more we’re immersed in complex metrics and smarter analytics. But does the same hold true when we’re talking about creative......

How much time do you spend constructing your creative briefs? Where do you get the insights that go into them? Does it even matter? 66%   Our recent survey revealed that 66% of marketers had observed a correlation between the effectiveness of their creative briefing......

A strategy. Simply wanting a nicer looking logo isn’t going to serve your organisation compared with the cost of executing it. Any rebrand should include a distinct shift in identity or positioning designed to secure you more business, engage your staff more deeply and enable......

Get fresh ideas on how to brief, manage and measure the effectiveness of your creative, plus understand the relationship between creative and ROI. We’ve always held that good creative can positively contribute to a campaign’s ROI and usually we’re able to work with clients to......

One of the biggest challenges many of our clients face is that they’re just too clever for their own good. And we mean that in a nice way. They come up with these brilliant offerings that feature the latest service innovations, technologies etc. and then......

One of the most common questions we get asked by our own prospective customers is “how can you help us increase our marketing ROI?” This prompted us to thinking, are there general principles and bits of advice we could share that would help people to......

This is a short post but an important one, inspired by various meetings that have taken place over the last few weeks. It’s about marketing and sales spend in mid-sized businesses. Quality, quality, quality Time and time again we see people choosing quantity over quality.......