GENIUS ARTICLES - Genius Marketing
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GENIUS ARTICLES

With the hundreds of thousands of marketing service providers available, you’d think that sourcing marketing services would be easy for SMEs. But as a general rule it’s not. In fact, it’s something that most struggle with. In this article, we’ll explore the three main stumbling......

Much like the butterfly or the frog, a SME brand goes through a few different stages in its life cycle. Often you start out as a one man band tadpole, thrashing about just trying to survive in a great big pond and before you know......

Does your business need a marketing agency, a marketing consultant, an in-house marketer or some combination of the three? Our easily digestible guide highlights the differences between them, how they might work together and how to figure out what you really need. Marketing agency What......

As we kick off a brand new year, the temptation may be to outline a whole bunch of new initiatives; you may wish to try a dazzling array of new techniques and plan to test all the different channels and ideas that you never got......

So, last Friday I was saw this little gem of a tag line/sponsorship/event match up appear in my Facebook feed: I’d had one too many glasses of wine to do anything other than find it amusing and pop it into my list of entertaining ads......

Now, you might think that an agency that does a lot of branding and rebranding would be a staunch advocate of SMEs rebranding every 3 minutes. After all, it’s more work for us right? Technically true, but businesses that are addicted to rebranding rarely achieve......

Mobile first…again Back in 2012, in response to the rapid growth of smartphone adoption by consumers, the web design world went mad for mobile. UX and UI guys started designing for “mobile first”. Gradually this filtered down until even all the DIY template style web builders offered mobile......