ARTICLES
Articles on marketing, advertising and branding for SMEs and small businesses.
marketing, advertising, branding
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ARTICLES

The World Before Email Subject Lines In 1971, the American computer programmer Ray Tomlinson sent the first email. Sent from one computer to another in the same room, the message consisted of a string of unconnected letters; in Tomlinson’s own words, “something like QWERTYUIOP.” From......

Video’s Dominance in Social Media Video on social media grabs an audience’s attention more than any other form of content. And it’s easy to see why. Studies have shown the average attention span for adults on social media is eight seconds. And the message within......

Can direct mail be the secret to the success of your next campaign and boost your marketing return on investment? There is no disputing the fact that the rapid advancement of digital technologies has presented a transformational opportunity for marketers. The growing popularity of digital......

Does your business need a marketing agency, a marketing consultant, an in-house marketer or some combination of the three? Our easily digestible guide highlights the differences between them, how they might work together and how to figure out what you really need. Marketing agency What......

As we kick off a brand new year, the temptation may be to outline a whole bunch of new initiatives; you may wish to try a dazzling array of new techniques and plan to test all the different channels and ideas that you never got......

So, last Friday I was saw this little gem of a tag line/sponsorship/event match up appear in my Facebook feed: I’d had one too many glasses of wine to do anything other than find it amusing and pop it into my list of entertaining ads......