MEET EMMA

THE ORIGINAL GENIUS
Tell us about your working career to date and what brought you to Genius?

I started out in media sales and soon discovered writing clients’ ads was the bit I really liked. A few years of in-house digital and direct marketing showed me that I loved strategy as much as creative. As marketing director, I wasn’t getting enough time on either, so I then spent another few years in creative agencies to finesse my skills. That done, I was ready to go it alone. And thus, Genius was born.

 

What do you like most about your role?

It’s those special moments when you see someone’s face light up. It might be a team member who’s just got some incredible feedback from a client, or a client who’s reporting killer results on a campaign. Seeing someone experience sheer joy in being awesome at what they do, that’s what makes my day.

 

What do you like to do outside of work?

I’m a very sad individual. I don’t really have any hobbies. I suppose reading might count, I’m an avid devourer of sci fi and fantasy novels as a way to unwind between work and sleep. Between Genius and family, I don’t really have the time or inclination for much else!

 

Any recommendations on music/podcasts/boxsets/movies/apps that you have downloaded/listened to /watched recently and why?

This is a tough one. As explained previously, I’m not great at down time! I prefer to have Radio 4 on in the background, if anything. I don’t watch TV. I have a yoga app called Asana Rebel that works pretty well if you’re not really a “spend 30 minutes listening to yourself breathe” type of person!