Hiring Tips For Small Business Owners

April 9, 2013
Many small business owners are nervous about hiring permanent staff, especially if they've been burned in the past. Here's a few thoughts to help point you in the right direction:

1)  No-one gets it right all the time: Talk to any HR heavyweight and you won't have to dig far to uncover their hiring howlers, that's part of how you learn and you never stop learning/improving, not even as the most talented headhunter in the business. If you've made mistake/s in the past embrace them as a positive because you will have learned from them; they don't mean you are necessarily going to make a bad decision the next time.

2) Don't be constrained by "PoP" (Perfect on Paper): It's rare if not impossible to find the right person for a role based purely on their CV; most hiring managers know this which is why we interview. However most forget to reverse this principle and give face to face meetings to candidates who sound promising but don't quite tick off every item on our list.

3) Values are the most essential part of any hire: Understanding how to identify and work with the consequences of the candidate's core values is an absolute must both in terms of making the right decision in the first place and subsequently engaging them in the role. For example, if stability is a core value for your candidate and the role you're hiring for requires someone who's flexible, dynamic and embraces new challenges, we have a disconnect that'll be hard to manage around.
 

Small Business Marketing 101: Tracking, Targeting & Budgeting

March 12, 2013
Tracking

Everyone should install Google Analytics (an amazing free tool) on their website as a matter of course unless you've invested in another paid analytics tool as this is a mine of useful information on how people behave on your site. When used correctly you’ll be able to see the results of every marketing activity you do (how many visitors to the site, email sign ups and enquiries were made per campaign e.g. 1000 visitors from this ad, 20 enquiries from that email etc.). You'll also...


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SEO and the return of the native

January 22, 2013

Much has been made of all the different techniques possible to get your website to the top of Google, what has become increasingly evident since the launch of the Panda and Penguin updates is that many of these manual manipulation techniques are no longer valid and in fact Google penalises you for using them.

What we are seeing with the refinement of the Google algorithm is a return to a more natural version of SEO; quality content devoted to pleasing the user or the reader is rewarded and k...


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New Year, new start, new marketing?

January 10, 2013
As the year kicks off and we all get back into work mode, the temptation may be to outline a whole bunch of new initiatives; you may wish to try a dazzling array of new techniques and plan to test all the different channels and ideas that you never got around to last year.

There is only one small problem with this plan, if you haven’t already tried something chances are you haven’t got time for it or it wasn’t a high priority in the first place. Another big risk with starting a whole new...

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Social Media Success For Small Business: Perfecting Profiles

December 18, 2012

Social Media: A picture is worth 1000 words

One of the things that amazes me when I’m reviewing the contributions from my connections online is how many of them have truly awful mugshots in place of smart professional profile pictures.

You don’t have to spend lots of money on professional profile pictures for your small business; you just need a clear, well-proportioned headshot that shows you against a neutral background in the kind of clothes you’d like your professional peers to ...


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Place: Going beyond the shop front

December 17, 2012

In modern commerce, our shop front is rarely the one dimensional forward facing glass panel at our registered premises, our shop front extends to any and every environment in which we transact or hope to transact business. For many businesses, this includes an online presence or several, many businesses also attend events either to exhibit will directly transact with their customers or for networking purposes.

Our modern day shop front is a multi-dimensional environment with a host of diffe...


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Guest Post: Market Your Small Business with Genius Marketing Tips

December 17, 2012
Financial blogger and small business owner Maria from Manchester shares her small business marketing tips in our latest guest post...
 
Small businesses have to concentrate on many matters, like budget, insurance, cash flow and particularly a lot on the marketing aspect - using innovative techniques that are unique, compelling and cost effective - in order to make their products known in the market. For a successful business, marketing is very important. Businesses, whether small or big have to...

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Price: How much is your business worth?

December 13, 2012
One of the biggest sticking points I encounter when marketing small businesses is how much you should charge for your services or products; often small businesses suffer from a misplaced insecurity that leads them to compete on price rather than value.

It can often appear difficult to gauge the true worth of your offering, you don’t want to seem too bullish, too arrogant and yet this often leads to an overzealous modesty, to an undervaluing of what is actually a unique and quality offering. ...

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Product: 4 Step Product Positioning for Small Business Marketing

November 23, 2012
As a small business owner, scrutinising your product offering (be that real goods or services) is often the toughest part to do. As I mentioned in my previous post it is damn near impossible to do objectively. So today I'm going to take a look at how you can quickly and effectively evaluate what you offer your customers.

1) Do you understand what you're offering?

You should be able to explain it in a sentence, "high quality exhausts at the lowest prices on the market" etc. Try it. If you can't,...
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3 oft Forgotten P's and The Small Business Marketer

November 21, 2012
In small business marketing as with much marketing, too much emphasis is placed on promotion of the goods or services to the extent of ignoring other areas that might be able to contribute to better sales figures. I thought I'd discuss these here and outline why it is just as important to look at product, price and place as it is at promotion when marketing a small business.

Product

Your product is the cornerstone of your whole business; whether you’re providing physical goods or services. ...


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About The Blog


Author: Emma Cobbledick - Small Business Marketing Consultant & Copywriter Small business marketing tips, marketing tips for small businesses, small business marketing ideas, marketing ideas for small businesses