Genius Marketing | Money For Old Rope
16003
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Money For Old Rope

CLIENT

SERVICES

Sales Enablement

Category
Advertising, Marketing
About This Project

Lionbridge were an unusual client in that they didn’t want to talk about something new. They already had a host of great in-house capabilities, they just needed to package them in a way that a marketing buyer would understand and engage with. We started by crafting the sales story, working closely with front line business development teams to make sure it was spot on.

We then adapted that story across different pitch decks and a microsite, all designed to engage a different type of buyer than their usual localisation contact.