CREATIVE SERVICES: SME ADVERTISING
Great creative is more than clever. It has the power to change behaviour. To get people to consider, to try and even to buy a product they wouldn't have normally bothered with. We specialise in delivering on-point creative concepts and executions for SMEs and small businesses that'll blow you away and achieve great results for your brand.
Our advertising creative team is a talented trio with big brand creative experience. That means we can take successful strategies developed at great cost by household names and use them to accelerate growth in SMEs and small businesses.
- Creative concepts
- Campaign strategy
- Concept iteration & roll out across multiple channels
- Production management in TV, radio, print & digital
- Individual art direction, copywriting & design assignments
SMALL BUSINESS ADVERTISING TIPS
SMALL BUSINESS ADVERTISING TIP 1 – INVEST IN CREATIVE
If you're prepared to part with cold hard cash to show people your ad, you need to do everything you can to guarantee their action and attention. This means that if you're going to invest in small business advertising placements, you need to have first invested in the creative to back it up.
For those of a nervous disposition, this is about getting yourself over the fear of additional investment and understanding that professional creative is actually your insurance policy in the risky business of advertising.
For the wannabe Don Drapers among you, it's about acknowledging that you wouldn't let your agency make decisions about your area of expertise, so it's probably not a great move for you to insist that they use your ideas or take the idea you've been given and produce your interpretation of it on the cheap.
SMALL BUSINESS ADVERTISING TIP 2 – UNDERSTAND PLACEMENT
Now, you don't need to become a media buying expert. It's about discovering where your target market is online or what they are reading, watching, listening to and finding out how you can put your small business advertising message there. It's breaking the habit of popping an ad into whichever publication last called you when they "have a cover space at half price because someone pulled out". (Just FYI, this is virtually never true, they just haven't been able to sell it full price, which should tell you something).
Learn the basics of placement in each channel you use. You don't have to know and speak all the jargon ad sales execs try and bamboozle you with, just ask straightforward questions about what you're getting for your money and why. Then demand answers in plain English.
SMALL BUSINESS ADVERTISING TIP 3 – TEST, TEST, TEST
Testing has become possible and should indeed be mandatory for any business doing digital marketing; it is even more important when you're a small business with a limited budget. For example, many small businesses only have budget for one TV or radio campaign a year. So, rather than having to just trust that your agency will get it right, you can produce cheap digital iterations of your proposed creative and test their effectiveness online before you get into the expensive business of making and distributing ads for TV or radio.
You can also retain all your good habits from your digital marketing when you use offline channels. This includes setting measurable goals, tracking everything and having a clear call to action in every ad.
Still not sure what you should be doing with your small business advertising? Talk to us.